[3 June 2021] Day 3 of fmco* in Malaysia
Zoom fatigue. Screen fatigue.
Many people have gone online for more than a year now since the pandemic start early last year. For many of us, we are doing almost everything staring at the screen — emails, texting, as well as reading for work and for pleasure.
I used to watch TV (remember that box?) or videos on the computer as a break. But recently, I found that I have very little patience to watch even a 2-minute video. I keep forwarding the video to see if there’s really anything that will interest me. Does this happen to you?
Could this be one of the signs of the phenomenon called Zoom fatigue?
This has made me wonder if this effect should factor into a marketer’s considerations. Are we still relying reports on pre-Covid19 trends? What about the effects with each generation? Are the Gen-Zs and Millennials getting impatient with videos too? Soon, a 2-minute TikTok video may be too long. How will this impact your marketing plan?
I know, those reports are fairly recent — less than 24 months. But it’s extremely VUCA*.
About the Author: Gina Phan is a consultant and trainer with Zinfinity Consulting. She currently conducts courses in workplace performance skills. Click here to contact her, follow her on Facebook or connect with her on Linkedin.
#wfh #zoomfatigue #marketingtrends #videomarketing
#gp #ginaphan #trainergina
(Image by Concord90 from Pixabay)
*fmco stands for Full Movement Control Order.
Few factors
-It depends on what I m looking for in an online content. Is it instant info I need?
-what device I m on. If it’s a cell phone, then I will only go for short contents.( Be it video or text or audio) if it’s on a computer or notebook, longer contents r ok.
– purpose or motivation for the content seek. For knowledge, entertainment etc?
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-its obvious I m typing on cell phone, so I m impatient to complete this feedback. So end here.
Hi Ace,
Thanks for your feedback on this. Agree on the objectives affecting our behaviour. I, too are more patient if I am in knowledge-seeking mode.
The insight in your last sentence is telling. Most people access the internet on cell phones now. They are the main target for marketers. And we are losing patience.