We are happy to announce that our collaboration with Fin2U Academy has resulted in our first e-learning course, Persuasive Power with Business Storytelling, led by our principal trainer and founder, Gina Phan.
In this self-paced course, learners will find 9 chapters (108 minutes) of how storytelling can enhance your communication and compel people to action.
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Someone asked me this question not too long ago so I thought I would write a little about this.
Are you a tech professional who has to explain your knowledge and recommendations to others? Perhaps, in a technical report, in a document, or a presentation in support of a business proposal, a project go-ahead, or to request for funding? Being able to communicate all these effectively affects your ability to get your ideas accepted, approved and implemented. Continue reading
In Part 1, we introduced Dr Robert Cialdini’s 6 universal principles that a skilled persuader needs to know:
I explained the first three in Part 1. Let’s see how the last three are used by marketers and businesses. Continue reading
Every sales professional or business owner wants to win more customers – and not only for a one-time sale. It is important for us to know the major influences when people make buying decisions. In order to increase sales, we need to leverage these influencing factors for our businesses. Continue reading
